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考情回顾 2019年6月29日雅思考情回忆

本站2019-08-0275人围观
简介 内容回忆:corporatesocialResponsibility-anewconceptofmarketMaybeBenJerrysandTheBodyShopsetthe,alongwi

考情回顾  2019年6月29日雅思考情回忆

内容回忆:corporatesocialResponsibility-anewconceptofmarketMaybeBenJerrysandTheBodyShopsetthe,alongwiththeAmericanicecreammakerBenandJerrys,washailedasanewbreedofgreen,orenvironmentallyconscious,,everyoneofthe700+BenJerrysworkersisentitledtothreefreepintsoficecream,sorbetorfrozenyogurtperdayworked.(Someworkersevenuseallotmentsoftheirfreetreatstobarterforothergoodsandservicesintownsuchashaircuts).Beyondthefreebies,personnelreceivesa50%discountonthecompanysfrozengoodies,a40%discountonmerchandiseandafurther30%eoftheEmployeeStockPurchaseProgramtopurchasecompanystock(aftersixmonthswiththeorganization)ata15%,316stockoptionsareawardedtoeachworker(excludingdirectorsandofficers)andstocosperity,:Healthinsurance,(twicetheemployeesannualsalary)DentalinsuranceLong-termdisabilityplanpaying60%ofsalarysixmonthsafterdisabilityfordurationofdisability,Short-termdisabilityplanpaying60%storyofTheBodyShopAnitaRoddickstartedTheBodyShopwithamere4,,,,whichofferedalineof25differentlotions,creams,andoils,Roddickbecamethefirstsuccessfulmarketerofbodycareproductsthatcombined,alongwithaninsistenceonnonexploitativelaborpracticesamongsuppliersaroundtheworld,appealedespeciallytoupscale,mainlymiddleclasswomen,whowereandhavecontinuedtobethecompanysprimarymarketAssalesboomed,eventheconservativefinancialmarketsapprovedofTheBodyShopsimpressiveprofitpicture,,andby1997thecompanyboasted1,500stores,includingfranchises,,companies,whichmarketedtheirproductsasfashionaccessoriesdesignedtocoverupflawsandm,TheBodyShopofferedalineofproductsthatpromisedbenefitsotherthanappearancehealthierskin,etandesta,suchasitsmonetarydonationstothecommunitiesinwhichitoperates,,andbythattimethroughvarioussocialinitiativessuchastheStoptheBumcampaigntosavetheBrazilianrainforest(thesourceofmanyofthecompanysnaturalingredients,andstrongsupportofemployeevolunteerismTheBodyShopnamehadb,,forcingittobeginitsfirstmajoradvertisinginitiative,,adollwithRubenesqueproportionswhowasperchedonan,aspokespersonforTheBodyShop,said,Rubyisthefruitofourlong-establproductsdesignedtoenhancefeatures,moisturize,cleanse,andpolish,,Sephora,BathandBodyWorks,,peoplesminds:overcrowdedbynewer,fresherBrandsCompaniesliketheBodyShopcontinuallyhypetheirproductsthroughadvertisingandmarketing,,theincreasingdominationofmultinationals,lowpayandagainstunions,exploitingindigenouspeople;Alsothemassproduction,packagingandtransportationofhugequantitiesofgoodsisusinguptheworldsresourcesfasterthantheycanberenewedandfillingtheland,decade,,morenaturalandenvironmentallyfriendlycompetitors,,purifycityair,andgivethecustomeranopportunitytobeapartofsomethinggood.参考答案:1.AnactiontakentoEstablishingsocialresponsibilityinconservationproject---E2.adescriptionoftheconventionalwaytheadsappliedtotalktoitscustomers---F3.Ahistoryofahumbleoriginandexpansion---D4.managementpracticesarcintendedtolinedupthecompanysgoalwithparticipantsprosperity---B5.。